Regulatory posture

Investment advice

Under MiFID II article 4(1)(4), investment advice means a personal recommendation to a client, in respect of a specific financial instrument, presented as suitable for that person or based on their circumstances. Zeig does not produce one. It describes market structure, the levels that frame a current range, and what moved a price, and it does not tell a named client what to do with their account.

Where you switch on position-aware answers, Zeig can see what a client already holds so that it can answer questions about it. That is not the same as forming a view on whether an instrument is suitable for that person, which is the test the definition turns on. It is a setting you hold rather than a default, and it can stay off.

Where a broker switches on trade setup output, the result is a set of conditions written in general terms. Whether either classification holds in your jurisdiction and under your permissions is your determination to make.

Fair, clear and not misleading

MiFID II article 24(3) requires that information addressed to clients is fair, clear and not misleading. Zeig is built so that the basis of a statement travels with the statement:

• Every answer shows the timeframes read and the levels used, on the same screen as the conclusion
• Analysis is drawn on the chart as it is written, so a client sees the working rather than a verdict
• The analysis is backward looking and descriptive: no forecasts and no price targets presented as outcomes
• Sources behind a claim about why a market moved are identified

Research or marketing communication

Articles 36 and 37 of Commission Delegated Regulation 2017/565 distinguish investment research from a marketing communication, and attach different requirements to each. Zeig does not make that classification for you. You choose it, and the disclaimer you set is attached to every answer at the point it is delivered rather than posted once elsewhere on your site.

Record keeping

MiFID II article 16(6) requires records sufficient to enable the competent authority to reconstruct the service provided. Every exchange between a client and Zeig is stored and timestamped under your retention policy, so what a client was shown on a given day can be produced rather than reconstructed from memory.

Product governance and your controls

Nothing reaches a client that you have not switched on. The orchestrator panel is part of the product, not a professional services engagement, and it holds:

• Risk posture, set per deployment
• Which instruments the layer covers
• Whether trade setups are produced at all
• The standing disclaimer attached to every answer
• Whether position-aware answers are enabled

Execution

Execution connectivity is specified and is not connected. Zeig prepares an order ticket and hands it back; the client sends it, and whether that capability exists inside your platform at all is a decision you take with us at integration. Where this is described anywhere on this site or in our materials, it is marked as designed rather than live.

Data protection

Personal data is processed in accordance with our privacy policy, and where an engagement proceeds, under a data processing agreement executed between us. Queries are processed in isolation and are not used to train models. See the security page for the technical controls.

What this page is not

This page is not legal or regulatory advice and does not state that Zeig is compliant with MiFID II or with any other regime. Compliance attaches to your regulated activity, on your permissions, in your jurisdiction. What we can do is answer specifics, in writing, for your compliance function, and sit on the call while they reach their own view.

Write to info@zeig.ai and we will route it to whoever can answer properly.